‘Social profit orientation’ can help companies and nonprofits alike do more good in the world
- Written by Leonard L. Berry, Professor of Marketing; Senior Fellow, Institute for Healthcare Improvement, Texas A&M University
Companies and nonprofits can make the world a better or worse place.PeopleImages/iStock via Getty Images PlusEconomist Milton Friedman’s influential maxim, that a company’s sole obligation is to maximize profits, is outdated. Many companies have voluntarily integrated social concerns into their business operations through corporate...