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Dismal ticket sales, grumblings from fans and clubs – is FIFA’s latest attempt to establish a global club game doomed before it starts?

  • Written by Stefan Szymanski, Professor of Sport Management, University of Michigan
Dismal ticket sales, grumblings from fans and clubs – is FIFA’s latest attempt to establish a global club game doomed before it starts?FIFA is hoping that Lionel Messi can draw the crowds.Megan Briggs/Getty Images

The FIFA World Club Cup, which kicks off in the U.S. on June 14, 2025, may seem like a new competition.

Certainly, soccer’s governing body, FIFA, is promoting it as is it were, marketing the monthlong competition between 32 of the world’s biggest soccer teams...

Read more: Dismal ticket sales, grumblings from fans and clubs – is FIFA’s latest attempt to establish a...

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