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The hidden cost of convenience: How your data pulls in hundreds of billions of dollars for app and social media companies

  • Written by Kassem Fawaz, Associate Professor of Electrical and Computer Engineering, University of Wisconsin-Madison
The hidden cost of convenience: How your data pulls in hundreds of billions of dollars for app and social media companiesMany apps and social media platforms collect detailed information about you as you use them, and sometimes even when you're not using them.Malte Mueller/fStop via Getty images

You wake up in the morning and, first thing, you open your weather app. You close that pesky ad that opens first and check the forecast. You like your weather app, which...

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