Smokey (the) Bear is still keeping his watchful eye on America's forests after 75 years on the job
- Written by Wendy Melillo, Associate Professor, American University School of Communication
The PSA star, deployed in the wildJoseph Sohm/Shutterstock.com Smokey Bear turns 75 on Aug. 9.
The star of the longest-running public-service advertising campaign in U.S. history is now big on social media, with Facebook, Flickr, Instagram and Twitter accounts.
Americans are also still sending the imaginary character loads of real mail. The postal...