Facebook's business is helping other businesses
- Written by Saiph Savage, Assistant Professor of Computer Science, West Virginia University
In this 2007 photo, Facebook CEO Mark Zuckerberg promotes ad targeting.AP Photo/Craig RuttleFacebook’s rise to become one of the world’s largest advertising platforms began in 2004 with US$382,000 in revenue in just its first year, serving 400,000 college students. The site displayed basic banner ads called “Flyers,” which...