The biggest nonprofit media outlets are thriving but smaller ones may not survive
- Written by Bill Birnbauer, Adjunct Senior Lecturer, School of Media, Film and Journalism, Monash University
More money but not for allHyejin Kang/Shutterstock.comRichard Tofel, ProPublica’s president and founding general manager, likes to say the U.S. nonprofit news site was “born on third base.” Indeed, when the Pulitzer-winning outlet launched in 2008, ProPublica had US$10 million in its coffers from Herb and Marion Sandler. The...
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