Not everyone wants their donations touted on Facebook or plastered on walls
- Written by Karen Winterich, Professor of Marketing, Frank and Mary Smeal Research Fellow, Pennsylvania State University
Social media is one avenue for proclaiming generosity.Rawpixel/Shutterstock.comI recently made a donation on a friend’s GoFundMe page. I paused over the box to hide my name before clicking it. Then as I finished up, the website asked me if I wanted to share my donation on Facebook. I clicked “skip.”
I also have a team in the Walk...
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