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Booze and basketball: Why binge drinking increases during March Madness

  • Written by Dustin R. White, Assistant Professor of Economics, Business Administration, University of Nebraska Omaha
Booze and basketball: Why binge drinking increases during March MadnessNorth Carolina fans react while watching the Tar Heels play in the 2009 Final Four.Gerry Broome/AP

For every tip-off during March Madness, it’s a sure bet that students at the schools playing in the basketball tournament will be tipping up more beer bottles than usual.

This was one of the key findings of an analysis we conducted recently on...

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