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For NFL players, social media is key to winning PR battle over anthem protests

  • Written by Galen Clavio, Associate Professor of Sports Media; Director of the National Sports Journalism Center, Indiana University
For NFL players, social media is key to winning PR battle over anthem protestsThe power of players extends well beyond on-field actions.AP Photo/Mark J. Terrill

As the furor over NFL players taking a knee during the national anthem rekindles, the full power of the players themselves has not yet come into play. Presidential politics and U.S. culture wars combined to make the issue a dominant subplot of the 2017 NFL season. In...

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