People who talk with their hands seem more clear and persuasive – new research
- Written by Giovanni Luca Cascio Rizzo, Assistant Professor of Marketing, University of Southern California
An appropriate hand gesture can help drive your point home.Fajrul Islam/Moment via Getty ImagesWhen people use hand gestures that visually represent what they’re saying, listeners see them as more clear, competent and persuasive. That’s the key finding from my new research published in the Journal of Marketing Research, where I...
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