Razor burned: Why Gillette's campaign against toxic masculinity missed the mark
- Written by Alan Abitbol, Assistant Professor of Communication, University of Dayton
Who knew a razor blade company could become so controversial?Gillette/YouTubeGillette has launched a new marketing campaign, “The Best Men Can Be,” with an ad that has gone viral.
The ad begins by depicting boys bullying other boys, women being harassed and cat-called, and a group of men excusing all of it as “boys will be boys.&r...
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