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Amazon is turning 25 – here's a look back at how it changed the world

  • Written by Venkatesh Shankar, Professor of Marketing; Director of Research, Center for Retailing Studies, Texas A&M University
Amazon is turning 25 – here's a look back at how it changed the worldAmazon has redefined retail over the last 25 years.Hadrian/shutterstock.com

A quarter of a century ago, on July 5, 1994, a company, which shared a name with the world’s largest river, was incorporated. It sold books to customers who got to its website through a dial-up modem.

It wasn’t the first bookstore to sell online. (Books.com...

Read more: Amazon is turning 25 – here's a look back at how it changed the world

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