Companies promoting causes can be accused of 'wokewashing' – allying themselves only for good PR
- Written by Kim Sheehan, Professor of Journalism and Communication and Director of the Master's Program in Brand Responsibility, University of Oregon
Ben & Jerry's opened Art for Justice, which highlights the need for criminal justice reform and features art by formerly incarcerated artists.AP Images/Andy DubackMore consumers want companies to address societal problems, including climate change and crumbling infrastructure.
Additionally, more than half want to buy from brands that take...
