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Calling donors to thank them doesn't make them more likely to give again

  • Written by Anya Samek, Associate Professor (Research) of Economics, University of Southern California – Dornsife College of Letters, Arts and Sciences
Calling donors to thank them doesn't make them more likely to give againEven if the thought counts, the effort might not be worth it.karen roach/Shutterstock.com

Donors gave US$380 million to nonprofits during 2018’s Giving Tuesday donation drive.

Many of the groups getting donations like those follow up by calling donors to thank them, leaving a voicemail if nobody picks up the phone.

I’m a behavioral...

Read more: Calling donors to thank them doesn't make them more likely to give again

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Metropolitan republishes selected articles from The Conversation USA with permission

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