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Crisis communication researcher shares 5 key principles that officials should use in coronavirus

  • Written by Matthew Seeger, Professor of Communication and Dean, College of Fine, Performing and Communication Arts, Wayne State University
Crisis communication researcher shares 5 key principles that officials should use in coronavirusDr. Aimee Sisson, a public health officer in Placer County, California, answers a question about the death of an elderly patient in Auburn, Calif., March 4, 2020. AP Photo/Rich Pedroncelli

Infectious disease outbreaks have killed more people than hurricanes, wildfires or earthquakes. The 1918 influenza pandemic was the most severe pandemic in...

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