Yes, customers do like it when waiters and hairdressers wear a mask – especially if it's black
- Written by Cihan Cobanoglu, Professor of Hospitality and Tourism, University of South Florida
The authors didn't examine diners' perceptions of polka-dot masks specifically. AP Photo/Ringo H.W. ChiuThe Research Brief is a short take about interesting academic work.
The big idea
Customers perceive a better quality of service, feel less anxious and exhibit more trust in businesses when waiters and other service workers wear a mask, according...