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Why companies were so quick to endorse Black Lives Matter

  • Written by Eugene Y. Chan, Associate Professor, Purdue University
Why companies were so quick to endorse Black Lives MatterYoung people have dominated Black Lives Matter protests.STRF/STAR MAX/IPxWhy companies were so quick to endorse Black Lives MatterCC BY-ND

It’s not every day that you see companies switch gears on a dime.

Not too long ago, few companies paid much attention to Black Lives Matter. Today, in the wake of the George Floyd protests, it seems as if most major companies including Apple, Amazon and Facebook...

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