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Misspelled names may give brands a Lyft – if the spelling isn’t too weird

  • Written by Annika Abell, Assistant Professor of Marketing, University of Tennessee
Misspelled names may give brands a Lyft – if the spelling isn’t too weirdMisspelled brand names can be catchy – but don't always connect with consumers. AP Photo/David Zalubowski

Consumers don’t mind when companies use misspelled words – think Lyft for “lift” or Froot Loops for “fruit loops” – as their brand names, as long as the alterations aren’t too extreme and...

Read more: Misspelled names may give brands a Lyft – if the spelling isn’t too weird

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