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Everything everywhere all at once: How Zohran Mamdani campaigned both online and with a ground game

  • Written by Stuart Soroka, Professor, Communications and Political Science, University of California, Los Angeles
Everything everywhere all at once: How Zohran Mamdani campaigned both online and with a ground gameNew York mayoral candidate Zohran Mamdani and U.S. Rep. Pramila Jayapal meet voters to go door-knocking in Jackson Heights on Sept. 14, 2025.Selcuk Acar/Anadolu via Getty Images

Accounts of Zohran Mamdani’s campaign for New York City mayor have highlighted both his online presence and his ground game.

Mamdani won the general election with...

Read more: Everything everywhere all at once: How Zohran Mamdani campaigned both online and with a ground game

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