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Decades of hype turned protein into a superfood – and spawned a multibillion-dollar industry

  • Written by Hannah Cutting-Jones, Lecturer, Department of History, University of Oregon
Decades of hype turned protein into a superfood – and spawned a multibillion-dollar industryA protein-rich shake is often the way many people try to get more of this nutrient into their diets.andresr E+ via Getty Images

Do you ever blend up a protein smoothie for breakfast, or grab a protein bar following an afternoon workout? If so, you are likely among the millions of people in search of more protein-rich diets.

Protein-enriched...

Read more: Decades of hype turned protein into a superfood – and spawned a multibillion-dollar industry