Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment Media Outlook 2024-28
- Written by PR Newswire Asia - Metro Digital RSS
 |
- Global entertainment & media (E&M) industry revenues rose 5% to US$2.8 trillion in 2023 and projected to hit $3.4 trillion in 2028
- Advertising revenues projected to top $1 trillion in 2026, with revenues in 2028 to represent double the revenues of 2020
- Streaming service usage and uptake continues to rise, but market players look to...
Read more: Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to...