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Levelling the Playing Field: Heineken Commits to Tackling Gender Bias Within Football

Written by PR Newswire Asia - Metro Digital RSS

AMSTERDAM, May 9, 2022 /PRNewswire/ -- Today Heineken® revealed a new direction for its sponsorship in football, making its entire football campaign across both the men's and women's game about tackling gender bias affecting both players and fans of the sport.

With two-thirds of women in football having experienced gender discrimination*,...

Levelling the Playing Field: Heineken Commits to Tackling Gender Bias Within Football

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