Business Success


.

  • Written by Cristine H Legare, Professor of Psychology, The University of Texas at Austin College of Liberal Arts

COVID-19 has disrupted many aspects of daily life, including rituals both sacred and mundane. At the same time, the pandemic has opened a unique opportunity globally to adapt rituals to meet new needs and respond to new challenges.

Rituals are social conventions[1] that range from religious ceremonies like baptisms[2] and bat mitzvahs[3] to simple greetings like handshakes.

I study what rituals reveal[4] about our minds, nature and culture. They are not arbitrary, capricious or random. Instead, they serve critical social functions such as welcoming newborns into families, celebrating graduations and marriages and mourning loved ones who’ve died. Rituals also promote solidarity[5] by allowing communities to express their shared goals and values.

The pandemic has forced us to change many of our most common rituals[6], including how we celebrate rites of passage. Baby showers, birthday parties and funerals are now held virtually[7]. Large celebratory signs on front lawns[8] announce graduations. Couples livestream their virtual weddings[9] on social media, and families host holiday celebrations outdoors[10] to ensure social distancing.

Rituals around greetings and social support have also changed. Handshakes, kisses on the cheeks or lips and physical embraces have been replaced by elbow bumps, air kisses and virtual hugs.

Why rituals are important survival tools during the COVID-19 pandemic Secretary of Defense Lloyd Austin elbow bumps with Vice President Kamala Harris during his swearing-in ceremony at the White House. Doug Mills-Pool/Getty Images[11]

Managing uncertainty

During times of uncertainty and danger, people often use rituals to reduce their stress and exert control[12] over their environment. That’s why rituals are common during periods of high risk, such as during pregnancy and after giving birth.

Consider Chhathi, a popular ritual[13] in northeast India that takes place on the sixth day after a child’s birth. During the ritual ceremony, the mother and child are bathed and fed. Black thread is tied around the baby’s waist or wrist and black eyeliner is applied around the baby’s eyes. This is meant to provide protection from supernatural threats such as the evil eye[14]. Chhathi initiates a new baby into the family, garners supernatural protection and reinforces social cohesion within the community.

A global pandemic is also a time of significant transition and uncertainty when people have greater need for physical and social support[15]. Over the past year, people have used electronic media to rapidly transform routine social rituals. Like the in-person rituals they replaced, these new interactions – such as virtual happy hours, Zoom business meetings and distance-learning classrooms – strengthen social ties[16].

Societies also use rituals for practical reasons, such as improving health and avoiding illness[17]. Records of rituals used in medicine date back to ancient Egypt and the Papyrus Ebers[18], one of the oldest known medical texts. It includes this ritual[19] to treat blindness: Crush, powder and blend the two eyes of a pig, mineral eye salve, red oxide and wild honey in a clay bowl. Inject mixture into patient’s ear and say, “I have brought this thing and put it in its place. The crocodile god Sobek is weak and powerless.”

Contemporary rituals are also used in this way to attempt to treat and prevent illness. Rituals called simpatias[20] are used to treat pulmonary ailments in Brazil, rituals based on traditional medicine[21] are used to treat HIV in South Africa, rituals performed during pregnancy[22] are used to prevent birth defects in India and rituals using homoeopathic remedies[23] are used to treat rheumatoid arthritis in the U.K.

Promoting hygiene

Many religious rituals concern cleansing and purification. For example, it is obligatory for Muslims[24] to wash their face, arms, head and feet before praying, a purification ritual called Wudu.

[Deep knowledge, daily. Sign up for The Conversation’s newsletter[25].]

The COVID-19 pandemic has also prompted people to adopt new rituals around personal and communal hygiene such as wearing face masks in public, rigorously cleaning shared surfaces and taking turns being inside businesses and workplaces.

Anthropologists believe such rituals may be part of a hazard-precaution system[26], a psychological system geared toward responding to threats in the environment such as pathogens or contamination. Since reducing contamination and promoting hygiene is essential to health and survival, having rituals to spread these practices[27] within a population is useful.

There are good reasons people spend time, money and energy engaging in rituals in the face of COVID-19 restrictions. They are essential to meeting our physical, social and psychological needs in the face of adversity.

References

  1. ^ Rituals are social conventions (doi.org)
  2. ^ baptisms (www.vatican.va)
  3. ^ bat mitzvahs (www.chabad.org)
  4. ^ I study what rituals reveal (www.cristinelegare.com)
  5. ^ promote solidarity (doi.org)
  6. ^ change many of our most common rituals (www.sciencenews.org)
  7. ^ funerals are now held virtually (www.nytimes.com)
  8. ^ signs on front lawns (www.nbcmiami.com)
  9. ^ livestream their virtual weddings (www.nytimes.com)
  10. ^ holiday celebrations outdoors (www.cdc.gov)
  11. ^ Doug Mills-Pool/Getty Images (www.gettyimages.com)
  12. ^ reduce their stress and exert control (doi.org)
  13. ^ Chhathi, a popular ritual (dx.doi.org)
  14. ^ evil eye (dx.doi.org)
  15. ^ greater need for physical and social support (www.who.int)
  16. ^ strengthen social ties (www.doi.org)
  17. ^ improving health and avoiding illness (doi.org)
  18. ^ Papyrus Ebers (www.ancient-origins.net)
  19. ^ It includes this ritual (www.doi.org)
  20. ^ Rituals called simpatias (www.doi.org)
  21. ^ rituals based on traditional medicine (www.doi.org)
  22. ^ rituals performed during pregnancy (doi.org)
  23. ^ homoeopathic remedies (www.doi.org)
  24. ^ obligatory for Muslims (theconversation.com)
  25. ^ Sign up for The Conversation’s newsletter (theconversation.com)
  26. ^ hazard-precaution system (doi.org)
  27. ^ rituals to spread these practices (doi.org)

Authors: Cristine H Legare, Professor of Psychology, The University of Texas at Austin College of Liberal Arts

Read more https://theconversation.com/why-rituals-are-important-survival-tools-during-the-covid-19-pandemic-152371

Metropolitan republishes selected articles from The Conversation USA with permission

Visit The Conversation to see more

Business Marketing