Business Success


.

Cognitive biases and brain biology help explain why facts don’t change minds

  • Written by Keith M. Bellizzi, Professor of Human Development and Family Sciences, University of Connecticut
Cognitive biases and brain biology help explain why facts don’t change mindsIt can feel safer to block out contradictory information that challenges a belief.Peter Dazeley/The Image Bank via Getty Images

“Facts First” is the tagline of a CNN branding campaign which contends that “once facts are established, opinions can be formed.” The problem is that while it sounds logical, this appealing...

Read more: Cognitive biases and brain biology help explain why facts don’t change minds

More Articles ...

  1. Politicians seek to control classroom discussions about slavery in the US
  2. At 75, Pakistan has moved far from the secular and democratic vision of its founder, Mohammad Ali Jinnah
  3. Russia’s threats to shut down Jewish Agency raise alarm bells for those who remember the past
  4. There's reason for people on opposing sides of abortion to talk, even if they disagree – it helps build respect, understanding and can lead to policy change
  5. Farmers can save water with wireless technologies, but there are challenges – like transmitting data through mud
  6. American Sikhs are targets of bigotry, often due to cultural ignorance
  7. What is a semiconductor? An electrical engineer explains how these critical electronic components work and how they are made
  8. Old age isn't a modern phenomenon – many people lived long enough to grow old in the olden days, too
  9. Don't be too quick to blame social media for America's polarization – cable news has a bigger effect, study finds
  10. Cigarette advertising aggressively targets kids in low- and middle-income countries, a new study finds
Metropolitan republishes selected articles from The Conversation USA with permission

Visit The Conversation to see more

Business Marketing